Chirag Shah of Boch & Fernsh, delves into the evolving dynamics of User-Generated Content (UGC) and Influencer Marketing, highlighting their roles and interplay in modern brand strategies. The ever-changing holy grail of marketing has now added the most talked about chapter of
Day: December 30, 2024
Chirag Shah of Boch & Fernsh shares how brands can strategically leverage emotions and planning to maximise their success during the festive season. He introduces the 5 Ps of Piggyback as a model for effective festive marketing. It’s almost near the end
Indians love, worship, and look up to celebrities. In this region, celebrities transcend from being mere brand ambassadors to cultural icons whose influence extends far beyond big screens. They are the starters of daily conversations, shape the mindsets of consumers, and even
The landscape of creativity has undergone a makeover since the introduction of AI in our creative world. Domain, which was powered by only humans, now has a new partner often looked at as superior. From generating content to designing visuals, AI is
In the frenetic marketplace of the 21st century, brands often appear as beacons in a storm, competing for the fleeting attention of distracted consumers. Yet, the brands that achieve true success don’t merely amplify their volume-they strike a chord. Much like an